Mariya Nurislamova is most effective referred to as the co-founder and CEO of Scentbird, the favored subscription provider billed because the “Netflix of perfume.” Over time she has also launched Deck of Scarlet, a direct-to-purchaser splendor manufacturer, and Drift, a scent-targeted car or truck accent line.
Even so, by night time she transforms right into a spiritual teacher, intuitive, channel, artist, and writer—roles reflected in her prolific YouTube channel “This is certainly Mariya,” that has amassed above 102,000 subscribers and capabilities more than 1,200 video clips. Her spiritual messages Mix guided meditations, Electrical power channeling, and cosmic philosophy, attracting a significant and engaged audience.
Digital Presence & Material
On YouTube, Mariya’s output spans:
Meditations & channeling periods: Centered on chakras, Electricity portals, therapeutic, and quantum manifestation.
Intuitive Q&A films: Open up, own interactions where she addresses viewers’ deepest concerns.
Limited-sort clips and motivational posts: Shared throughout TikTok, Instagram, and Spotify, contributing to her approximated ~300,000 followers across platforms.
Her cross-platform attain tends to make her a notable voice in the modern spirituality arena.
Entrepreneurial Journey
While her spiritual identity thrives online, her founder persona is rooted in tangible company achievements:
Scentbird (2014–present): A membership design giving in excess of 800 fragrance possibilities to ~700,000 subscribers within the U.S. and Canada, backed by YC and raising over $twenty five million in enterprise funding.
Deck of Scarlet: A attractiveness subscription palette launched in 2018–19, collaborating with top influencers to provide curated makeup kits under $thirty every single two months.
Drift: A seamless nod to her scent-obsessed branding, delivering fragrance solutions to cars.
Her entrepreneurial rise has been commonly lined by company stores including Inc. and Make-up.com, highlighting her rags-to-riches immigrant story and early enthusiasm for fragrances.
The Awakening: Spiritual Switch in 2018
In 2018, Mariya skilled what she describes to be a spiritual awakening—marked by impetus toward angelic channeling, visions, and intuitive “downloads.” Shortly right after, she released her spirituality-targeted written content across YouTube, Instagram, and TikTok.
Considering the fact that then, her articles has delved into:
Residing in “the Matrix”, a simulated reality framework.
Therapeutic by using Vitality, together with claims like self-healing most cancers or AIDS and processing miscarriage as a karmic decision.
Interstellar beings and ancestral karmic trauma—including associations of black hair or crooked teeth with further spiritual this means.
These higher-assertion beliefs finally collided along with her public profile.
Controversies & Public Backlash
By mid-2024, Mariya’s spiritual articles started to conflict along with her company image. The Enterprise of Trend claimed on subscribers, influencers, and even inner mirrored manufacturers increasing alarms immediately after identifying statements about Hitler as a teacher of “3D planet warfare,” denials of illness, and crystal divination—all below Mariya’s true title.
Notable critics:
YouTuber Keya’s Planet and Zachary Michael said they’d not collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have openly referred to as out her pseudoscientific claims and questioned the quality of Scentbird’s services.
Despite the backlash, Mariya insists she retains her identities distinctive and stands by her spiritual mission, unbowed by force to get rid of articles .
Strengths & Strategic Merits
1. Reliable Twin Persona
Mariya’s combination of tech entrepreneurship and spiritual educating is uncommon among the her friends. It provides:
An authentic personal manufacturer that resonates with people trying to find deeper connections.
Diversified revenue streams throughout retreat gatherings ($1,111 to $125,000) and personal channeling sessions.
two. Scale & Affect
Enterprise growth: Scentbird stories 45–fifty% YoY expansion given that 2022, profitability because 2019, with once-a-year revenues surpassing $one hundred million.
Cultural visibility: Her spiritual channel garners a huge selection of thousands of views for every movie, making viral cultural existence.
3. Loyal Group
In excess of 1,200 films and steady uploads have built a cult-like adhering to of seekers open up to her Vitality-centered and mystical offerings.
Rising Risks & Identification Worries
Brand name Name Danger
Traders, employees, and buyers may perhaps check out Mariya’s metaphysical statements as off-Placing, possibly eroding brand name belief.
Content material Moderation & Liability
Daring statements in health and spirituality could invite social-platform warnings, regulatory scrutiny, or debates about moral obligation in influence.
Stakeholder Confusion
Regardless of her assurances, traders continue being mostly unaware of her spiritual id. Any perceived misalignment could pressure stakeholder assurance.
Route In advance: Navigating Twin Tracks
Clearer Boundaries
Mariya could possibly compartmentalize her spiritual and company worlds a lot more properly—retaining spiritual written content on different platforms or less than a pseudonym.
Embracing Convergence
Alternatively, she could lean into your fusion—integrating wellness features into her models (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her extra ethereal content with evidenced-centered steerage, she could extend her foundation even scentbird ceo though minimizing alienation.
Last Thoughts
Mariya Nurislamova stands in a exceptional intersection—the place venture‑quality entrepreneurship fulfills spiritual authority. She has created a scalable, worthwhile enterprise empire, while capturing the imaginations of electronic-age spiritual seekers.
Nevertheless this extremely duality is her greatest asset and largest challenge. The mystic as well as CEO co-exist in a single individual, building friction. How Mariya navigates this frontier—both by distinguishing her voices or by harmonizing them—will define her upcoming legacy.
Will Scentbird continue to be a fragrance staple with neutral branding?
Will her spiritual mission evolve into a mainstream wellness movement?
Can these paths co-exist, or will one eclipse the opposite?
This resonates like a cautionary tale inside our age of founder transparency: When beliefs are community, ambition and authenticity wander a fantastic line.
In short, Mariya Nurislamova isn't any ordinary CEO. She is a visionary entrepreneur, a channel for spiritual messages, and a cultural figure navigating the messy overlap of business and belief. Her upcoming moves could chart new territory—not simply in fragrance, but in how company leaders form their identities in the digital spiritual age.